These influencers are macro influencers that have reached stardom in and out of the social sphere and will most likely position your brand or company in front of millions of prospective clients or customers garnering much more exposure.
Macro Influencers have a very diverse audience with different topics of interest. Their relationships with the individual members of their followership tend to be more distant.
Mid Tier influencers generally focus on a specific niche. They have an extremely targeted audience and their reach extends to an audience size that's middle-of-the-road.
Focus on a specific niche and a very uniform and engaged audience and generally regarded as an industry expert or topic specialist. They tend to have stronger relationships than a typical influencer.
Nano-influencers allow for hyper-targeted, loyal and engaged audience segments. Typically produce great quality and cost effective content.
They create an ongoing relationship between the brand and audiences. They can be used for sales, acquisition, or UGC.